Review: “Winter” by Kevin Newsome

I often find myself caught between two worlds, coming from a background of traditional Christian publishing and struggling to find myself in a cutthroat world of secular publishing. I therefore have a soft place in my heart when I find an author who can successfully navigate both worlds. Christian publishing–and music to a lesser degree–has … More Review: “Winter” by Kevin Newsome

Finding Your Audience

From a marketing standpoint, success in any endeavor where you’re selling a commodity is primarily a matter of linking the right audience or customer with the right product. There are two ways to do this. One way is to develop a product and then find someone to buy it. The plus of this is that … More Finding Your Audience