Finding Your Audience

From a marketing standpoint, success in any endeavor where you’re selling a commodity is primarily a matter of linking the right audience or customer with the right product. There are two ways to do this. One way is to develop a product and then find someone to buy it. The plus of this is that … More Finding Your Audience

The Next Level

I have a book in my library at home that, every time I pick it up to read, scares the whoopie out of me. I read a few pages and am troubled so much by the words that I have to put it down. The book is Absolute Surrender by Andrew Murray. Maybe that’s where … More The Next Level